You and I both know there’s nothing like launching a new venture to test one’s level of self-awareness, desire to grow, or commitment to something greater. It’s an infinite game, the ultimate path. We are constantly challenged, take unforeseen forks in the road, and need to dig deep to keep our dreams alive. We do it for a sense of freedom and expression. It's a way to harness the fullest sense of what we offer —in our own unique way — to make this world a little better while we're here.