You don’t coach a person – you coach the connections.
Aka. the way they connect with or relate to ideas, people, and themselves.
It’s a partnership looking at objective parts with different perspectives to gain clarity and energy.
Be wary of coaches that make things personal and put a spotlight on your character or ‘faulty’ behavior! That’s not coaching, it’s judging.
Also be wary of static (or dogmatic) ways of doing things.
Entrepreneurship is a moving target with a need to adapt dynamically without losing integrity.
With that comes a need for principle-based systems that are method-agnostic.
Four ways of connecting I partner with founders on exploring and evolving:
State - do you have a way to manage your state when things get volatile so that you act responsively rather than impulsively?
What do you do when you can't control your state?
Story - can you connect the dots on your story to convey your suitability and style to solve this particular problem in this way?
>>> What do you do when you've lost the plot to your story or feel rudderless?
Strategy - what compelling vision pulls you forward with solutions people need rooted in an organizing principle you all believe in?
>>> What do you do when you're confused about which direction makes the most sense?
Scale - what are the repeatable systems (business and personal) that allow you to leverage time and resources to handle more?
>>> What do you do when you and the business have plateaued or become stagnant?
Coming back to these four concepts is often how I personally reorient to my current situation.
It keeps me and my business "alive!"
Vitality is key.