Unicorns, Zebras and Panthers...Oh My!

A new venture creature to spot.

Topics:

#founderjourney
#fractionalfounders
#unicorns
#creators
#founders
#venturedesign

December 15, 2023

3

min read

Unicorns, Zebras and Panthers! Oh My!

At-home remote work, new tech, changing values, and the growth of lifestyle businesses calls for a new category of startup beast.

We’re all familiar with ‍and unicorns and their impressive stories of meteoric rise before going public and essentially changing the way we live forever.

Many are also familiar with the rising zebras startups which aim for sustainable growth and emphasize value on social responsibility, rejuvenating our environment, or creating impact beyond profit.

Enter the panther: a possible creature that represents our growing creator economy and draw towards building a business around one’s mastery or lifestyle preferences.

Some are artists, some are builders, some are storytellers, and some are market makers.

By Untapped Lab

All of them taking advantage of this exciting time we live in to be able to grow a business with limited resources and ample drive. Mostly solo and then attracting fractional founders, co-owners and buddies who also want to play along. Each of these have drastically different scope and scale — attracting different kinds of founders.

What kind of founder are you? What’s the spirit animal of your business? 😁 🦄 🦓 🐆 🐘 🐪 🐇 🦇

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