.svg)
Mission & Vision
Why it matters?
The ability to craft your mission and vision statement is directly correlated to the level you know yourself: what makes you tick, how you want to culminate your efforts towards a goal, and what gives you purpose.
Most people recognize the value of mission and vision statements, but few spend the time to craft them diligently, let alone map them out to specific goals. As they often get confused, let’s first break down the simplest definitions of these terms as they are used in the world of branding.
Your mission statement focuses on today and what you’re doing as activities to achieve your goals. Your vision statement focuses on how you envision tomorrow and what you wish for in a greater context beyond you, aka. the reason you’re ‘playing this game’. Both are incredibly meaningful in driving you towards a clear direction.
How it works?
- On a piece of scratch paper, write Vision on the top left hand corner and Mission underneath.
- Begin a working statement of your mission.
Below are some EXAMPLES from my clients. - Then, move onto your vision, making sure it’s congruent with the Future You visualization.
Below are some EXAMPLES from clients. - Ensure your vision and mission are infinite games (ie. Don’t contain yourself to a limited outcome like “being the best X company in the world” or “beating out all our competitors”). With an infinite game, you’ll want to play forever because it remains intrinsically interesting.
- Also make sure your Mission & Vision are pithy and memorable: things that can easily roll off your tongue at a party without sounding complicated or pretentious. Rather a matter-of-fact, this is what I’m passionate about statement that’s transmissible. (Note: if it reads like a superhero is saying it (ie. “save the world” style statements), keep scripting!)
Examples
Craft a clear personal mission and vision statement that you can lean on to anchor and get energized by.
Sources: